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Sébastien Monnier

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Sébastien is the Founder and Director of Web Analytics at Woptimo. He has more than 10 years of experience as a web analyst and SEO.

Raw Data & Google Analytics: A Game Changer

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery.

After a few hours playing around with SQL, I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend.

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