You turn up the volume of your marketing efforts to meet quarterly KPIs—sending out more posts, emails, and ads. But instead of increasing leads, you see diminishing returns. What’s going on?
Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. But knowing your marketing needs to be customer-focused is one thing; producing it is another.
Where do you start? Here are three steps to execute, not just hope for, a consistent customer-centric content marketing practice:
- Treat content marketing as a habit.
- Use research to speak to what your audience cares about.
- Deepen engagement with a unique brand voice.