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Leigh George

Leigh George

Leigh is a recognized branding expert with a Ph.D. in branding and over 20 years of experience in branding and marketing strategy.

She is the founder of Freedom, a strategic branding and marketing un-agency helping marketers innovate and tackle important challenges.

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You turn up the volume of your marketing efforts to meet quarterly KPIs—sending out more posts, emails, and ads. But instead of increasing leads, you see diminishing returns. What’s going on?

Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. But knowing your marketing needs to be customer-focused is one thing; producing it is another.

Where do you start? Here are three steps to execute, not just hope for, a consistent customer-centric content marketing practice:

  1. Treat content marketing as a habit.
  2. Use research to speak to what your audience cares about.
  3. Deepen engagement with a unique brand voice.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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