Lars Lofgren – CXL Institute Revenue optimization services Wynter Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Live trainings Online courses Free courses Resources

Lars Lofgren

Lars is currently the CEO of QuickSprout. Before that, he was the Director of Growth at I Will Teach You To Be Rich and KISSmetrics.

I've Built Multiple Growth Teams. Here's Why I Won't Do It Again.

I love running growth teams.

It’s everything I could want from a job. It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests.

I’ve spent years running these teams—but I don’t know if I’ll ever build one again. I doubt that I’ll even have a growth team at any company I’m managing in the future.

Keep reading

What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

Subscribe

Categories