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Lars Lofgren

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Lars is currently the CEO of QuickSprout. Before that, he was the Director of Growth at I Will Teach You To Be Rich and KISSmetrics.

“Don’t Build a Growth Team?”: 9 Reasons Why They Might Fail

I love running growth teams.

It’s everything I could want from a job. It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests.

I’ve spent years running these teams—but I don’t know if I’ll ever build one again. I doubt that I’ll even have a growth team at any company I’m managing in the future.

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