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Chris Hexton

How Your Customers Actually Read Your Emails

This is a guest post by Chris Hexton from Vero.

Have you ever thought about how your customers actually read your emails? As in, how they approach them… mentally?

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7 Underused Email Campaigns That Will Help You Nail Your Conversions

This is a guest post by Chris Hexton from Vero.

Every business sends emails, but not everyone does so successfully. Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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