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Archana Madhavan

Archana is a writer on the marketing team at Amplitude, where she creates content that empowers people to make data-driven decisions. She used to do molecular & cellular biology research at Stanford. In her spare time, she studies Korean and blogs about language.

4 Lessons Learned From 4 Years Of Non-Stop Data Analysis

Analytics is a field that moves fast.

Most changes have happened as a result of the transition from PC computing to mobile. Mobile is still a new space for analytics. Things are happening quickly, and everyone’s looking for the newer, better, and faster solution.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.