All Things Growth and Marketing

If you’ve heard of Dropbox, Eventbrite, LogMeIn or Qualaroo, you’re familiar with my work.

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses.

How important is CRO? It was the key to our success in scaling LogMeIn to a publicly-traded company, and helped us optimize our referral program at Dropbox, whose latest funding figures peg it’s value at a rumored $10 billion.

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The four different media tools for communicating with your customer on the web are text, graphics, moving images, and sound. That’s it.

Those are the only tools you have to explain concepts, convey emotions, and create a satisfying user experience.

Take a step back, and you’ll see that what “converts best” is really just how these elements are designed and combined to get a user into a “flow” state, where each click comes more naturally than the next.

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