You may have heard that Google recently announced that Universal Analytics was officially out of beta.
But what does that mean & more importantly, how can you take advantage of Universal Analytics to improve your business?
Let’s start with the basics.
If you’ve heard of Dropbox, Eventbrite, LogMeIn or Qualaroo, you’re familiar with my work.
I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses.
How important is CRO? It was the key to our success in scaling LogMeIn to a publicly-traded company, and helped us optimize our referral program at Dropbox, whose latest funding figures peg it’s value at a rumored $10 billion.
List building is a top priority for a blog. In this review we look at 2 different blogs, and see how good of a job they’re doing at capturing emails.
Think about every lead magnet you’ve ever signed up for.
Of all of those free ebooks, courses, and discount codes, how many onboarding flows actually convinced you to become a customer?
And, if they did, how many do you still buy from?
Judging by my own inbox after I hand over my email address, what happens is just…disappointing.
Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place. What’s your differentiation strategy?
Maybe it’s because you’re priced competitively. Maybe it’s because you’ve got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers?
Who knows?
In today’s review I’m reviewing 2 different ecommerce product pages.
Marketing doesn’t end after you’ve attracted new users to your website. Marketing doesn’t end after you’ve made the sale.
If you’re interested in increasing customer lifetime value, know the real journey begins after that first sale is made.
The four different media tools for communicating with your customer on the web are text, graphics, moving images, and sound. That’s it.
Those are the only tools you have to explain concepts, convey emotions, and create a satisfying user experience.
Take a step back, and you’ll see that what “converts best” is really just how these elements are designed and combined to get a user into a “flow” state, where each click comes more naturally than the next.
Visitors can come from a variety of traffic sources: SEO, Social, Ppc, etc.
But if those visitors can’t tell what your site is about in the first 5 seconds, you don’t stand a snowball’s chance in hell of getting them to convert.
Tommy evaluates Cheap Recipe Blog, and The Murray Group, an independent insurance agency out of Rochester NY for user friendly & conversion oriented design.