There are few things in marketing we know for certain.
Show a landing page to a panel of experts and ask what’s wrong—and everyone having an answer is one of them.
While there is often no shortage of opinions on how to improve a landing page, the question remains how valuable is most of the feedback?
Why spend hours and thousands of dollars redesigning your website from scratch when someone has already done the work for you?
Millions of businesses turn to website templates to make the design process more efficient. But there’s something almost no one is talking about and it’s a big problem.
Website templates are not optimized for conversions.
We live in a world of short attention spans. Attention span is the amount of time that a person can concentrate on a task without becoming distracted.
That task could be learning about your product, figuring out if your service is right for them, etc. In other words, it’s kind of important. You need to learn how to grab attention—and hold it—for your website visitors.
AMP for email is, at this point, a trend. Will it become a standard practice?
With over 4,000 apps on the Shopify app store—and 3–5 added every day—it’s impossible for store owners to keep up with the changing app landscape. But that doesn’t mean there’s no pressure to keep up.
Optimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as quickly as possible.
You’ve probably heard that explainer videos can boost conversions anywhere from ten to ten bazillion percent. You may even be toying with the idea of doing one for your company.
The question is: Can you make it any good?
If there’s a consensus about anything in the mobile market, it’s that mobile ecommerce conversions are lower than on desktop.
Smartphones have the lowest conversion potential, but tablets also win fewer conversions compared to desktop.
For example, Monetate reported that, globally, desktop conversion rates are more than twice that of mobile devices:
We talk a lot about creating high converting landing pages, getting traffic that converts, and making the most out of your conversion points.
But what we don’t talk about often are outside-the-box landing page strategies you can use to increase conversions right away.
What’s user experience (UX) got to do with conversions? Everything.