You’ve probably heard that explainer videos can boost conversions anywhere from ten to ten bazillion percent. You may even be toying with the idea of doing one for your company.
The question is: Can you make it any good?
What follows is a list of resources that can be applied specifically to landing page optimization.
We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion.
If there’s a consensus about anything in the mobile market, it’s that mobile ecommerce conversions are lower than on desktop.
Smartphones have the lowest conversion potential, but tablets also win fewer conversions compared to desktop.
For example, Monetate reported that, globally, desktop conversion rates are more than twice that of mobile devices:
We talk a lot about creating high converting landing pages, getting traffic that converts, and making the most out of your conversion points.
But what we don’t talk about often are outside-the-box landing page strategies you can use to increase conversions right away.
What’s user experience (UX) got to do with conversions? Everything.
There are an almost limitless number of mobile usability gotchas that need to be identified and gradually refined.
Ever wonder why your site has a lot of visitors but not enough transactions, purchases, or inquiries? In this post, we look at marketing and UX metrics from a slightly different angle.
A great deal has been written about whether, in the Internet age, your business should have a phone number on its website.
On one hand, having a phone number can increase the trustworthiness of your website, help sell potential customers who aren’t comfortable buying online, and allow customers to contact support easily.
The flip side? Phone support costs money.
Many anecdotes support both strategies, but we should be asking, “Where’s the data?”
For most sites, mobile traffic is a majority of total traffic, and smooth navigation for mobile users is critical.
Many sites use the hamburger navigation icon to display the menu. It’s become the default option.
But is the hamburger menu the best idea? Maybe not.
Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things. (Cyrus Highsmith)
We only have a handful of tools to communicating online, really. Words, images, colors, and composition are the usual suspects, but they’re stealing most of the credit for what goes into making effective websites and landing pages.