There’s a building. In a back room, a guy peels potatoes. Out front, two people sit at a table. By the door, a person answers a phone.
Does that make the building a restaurant? No? Would it become one if the guy peeled potatoes and oranges?
It’s an absurd standard. It’s also the same one we apply to demand generation.
When I last checked, there were 987,119 “thought leaders” on LinkedIn. Soon, there’ll be more than a million. How many of those do you trust?
Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies.
In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences.
A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth.
Does investing in employees’ marketing skills pay off? Or is it just a waste?
In 2015, the nine-figure apparel retailer Karmaloop.com filed for bankruptcy. The company had been bleeding cash, losing six figures per month.
That summer a private equity fund acquired the assets of the company. They brought me in as CMO.
Within three months all marketing KPIs had improved.
At TelTech, it took our product-marketing organization more than a year to get to something that resembled a true growth team, running high tempo testing.
So, if you are struggling to implement the growth hacking methodology, I get it. We assembled a team, achieved product-market fit, and identified our growth levers, but got stuck when we tried to put process behind our testing.
If you’re at a similar stage in your development, you’ll probably get stuck there too. Eventually, we found some practical methods to help us succeed.
It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours.
But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing?
There’s several different ways, and choosing which one works best for your company can be challenging. Here’s a rundown of the frameworks, their functions, and the benefits and challenges of each.
A common misconception about conversion optimization is that your work ends when the user converts.
This is a limited way of viewing things, however, and you’re likely leaving a lot of money on the table if this is where you stop optimization efforts.
One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.