Rhett Norton

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Rhett is the creator of TestingTheory.com. He has a passion for helping companies take the best approach to digital optimization and personalization.

Rhett was a consultant at Adobe/Omniture, where he consulted for hundreds of companies and led the Target consulting team, growing their testing and targeting practice.

He has consulted for and trained other consulting agencies, including Accenture, RazorFish, and Deloitte. He has personally run thousands of tests across every major industry for the biggest and best online companies.