Conversion Optimization & Marketing Blog

How to Create Great Confirmation Emails (with Examples)

Confirmation emails are usually as delightful as your typical in-store receipt (read: not at all delightful).

Because these emails are triggered by the user’s actions, your customers are expecting something—which means they open, notice, and engage with confirmation emails more than they might with other email types.

This post will explain why confirmation emails come at a critical stage in the customer lifecycle, the three steps to make confirmation emails succeed are, and the limits of confirmation emails as a strategy.

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Ecommerce Content Marketing: The CXL Guide for 2023

In ecommerce, paid advertising heavily drives growth. But competing on price and budgets isn’t the only way to win customers.

In just four years, beauty brand Frank Body grew its ecommerce brand to over 80,000 visitors per month and $20 million in annual revenue in a highly competitive marketplace with little-to-no marketing budget.

How? By focusing on content marketing.

In this article, you’ll learn about efficient content marketing strategies to win customers and engage your audience. We’ll also provide a framework based on the marketing funnel to help you identify where specific content fits in your marketing plan (or where you may have content gaps).

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today.

But what if a 2% conversion rate isn’t enough to stay profitable?

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Learning Styles: The Impact on Marketing Messaging

If you’ve ever worked at an agency, you know the value of client education. Results aren’t persuasive if reports seem like a jumble of acronyms. Trend lines aren’t impressive if they track metrics that appear distant from business goals.

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First Impressions Matter: Make a Great One With Visual Design

People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites are no different.

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How to Design an Ecommerce Checkout Flow that Converts

Your ecommerce checkout flow is where the money is at. Think about it. Random visitors leave the site before ever entering the checkout funnel. Motivated buyers come here to finish their order.

Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes.

An ecommerce site that I analyzed recently had a payment page in which 84.7% of the traffic proceeded to buy. I calculated that if we could increase that to 90%, it would result in 461 more orders and an additional $87,175 per month—23.9% revenue growth. “Small” gains can be huge.

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12 A/B Testing Mistakes I See All the Time

A/B testing is fun. With so many easy-to-use tools, anyone can—and should—do it. However, there’s more to it than just setting up a test. Tons of companies are wasting their time and money.

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Search Intent: How to Analyze and Optimize Your Site

What answer is a searcher looking for? For sustainable, valuable search traffic, you’d better provide it.

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How To Influence Purchase Decisions: 9 Factors Affecting the Consumer Decision Process

If you want to get people to buy your stuff, you need to understand how consumers make purchasing decisions.

Buyers rarely make decisions from one source of information. They compare alternatives, read reviews, search for evidence, ask other people, and increasingly use social platforms and AI tools to narrow their options.

That is particularly visible in B2B. G2’s 2025 Buyer Behavior Report, based on more than 1,100 B2B decision-makers, found that GenAI chatbots and software review sites had become the two biggest influences on vendor shortlists, ahead of vendor websites, market research firms, peers, and salespeople.

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