After reading some subscriber feedback, we noticed that many CXL readers didn’t have a solid foundation regarding a proper Google Analytics setup.
That’s a problem. If Google Analytics isn’t configured properly, how do you expect to gather any insight?
PPC campaigns continue to become increasingly well-targeted. More and more companies are using tactics like single-keyword ad groups (SKAGs) and single-product ad groups (SPAGs).
While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.
You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Zuko, roughly two-thirds of those who start filling out a form never complete it.
Why? If you’re not tracking form analytics, you don’t know. The data between a pageview and a form completion (or abandonment) is missing.
What a rush—24 speakers over three days at a picturesque resort. Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. CXL Live is an experience.
A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market.
Choosing the right account-based marketing software can be a messy process.
Third-party endorsement is powerful. As marketers, we know that customers are our best salespeople. Their reviews and testimonials build credibility and trust.
Many are familiar with the digital darlings that market directly to consumers—Warby Parker, Away, Allbirds, etc. But the B2B ecommerce market is growing exponentially, estimated to reach $1.2 trillion in transactions by 2021.
Even if you collect customer feedback, it won’t have much value if your survey analysis falls short.
From not preparing data correctly to jumping to conclusions based on statistically insignificant data, a lot can go wrong. Thankfully, there are some easy wins.
On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern.
On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product.
LinkedIn has the potential to resolve both shortcomings: