Conversion Optimization & Marketing Blog

Cold Emails: Can They Work, Or Are They Just Spam?

Cold emails are unsolicited emails sent to previously uncontacted recipients.

The term has a bad reputation. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. workers spend 3.2 hours checking their work email each day.

Why would anyone want to use cold email? Because, when done well, it can work. Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction.

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Product Launches: 5 Unexpected Lessons from the Real World

Apple created a monster. Every September, millions expect Tim Cook to change the world. Steve Jobs actually did a few times. But, increasingly, the Apple hype-fests are a marketing—not a product—showcase.

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Email Copywriting 101: Five Steps to Better Converting Emails

“Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software.

But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% compared to 7% for direct mail.

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Knowledge Retention: How to Protect Your Competitive Advantage

You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment?

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The State of Marketing Training in 2019 [Original Research]

U.S. companies spend billions on training each year. What about marketing departments? How much do they spend? What are they getting out of it? And what are they struggling to solve?

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Increase Repeat Purchases with Cohort Analysis

In my daily work with ecommerce brands, I see two types of companies:

The first type focuses on acquisition and conversion.
The second relies on retention.

The second type is winning. Why?

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Rich Media and Email: Maximize Impact (and Deliverability)

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively).

Rich media is one of email’s greatest advantages, transforming email—once plain-text messages suitable only for interdepartmental communication—into a robust marketing channel.

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Brand-Owned Terms: The Power—and Process—of Naming a Movement

Inbound marketing. Conversational marketing. The subscription economy. Growth hacking. Each term, now ubiquitous, had humble origins but a profound—and profitable—impact.

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How to QA Ecommerce Email Campaigns to Increase ROI

I don’t have to convince you that email is important:

Email is a cost-effective way to get sales. Converting customers from your mailing list costs less than converting the same number via advertising.
Email includes your most-interested customers. The majority of your list is composed of people who’ve already placed an order, so you know that they’re willing to buy (though it still takes effort to win back customers.)
Email maxes out revenue from big sale periods. Black Friday and Cyber Monday sales represented $123 billion in revenue in 2018. And, according to Klaviyo, emails initiated 30% of those sales.

But do you work on your email? Is email an actively managed and QA’d operation in your business?

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All Things Growth and Marketing

Cold Emails: Can They Work, Or Are They Just Spam?

Product Launches: 5 Unexpected Lessons from the Real World

Email Copywriting 101: Five Steps to Better Converting Emails

Knowledge Retention: How to Protect Your Competitive Advantage

The State of Marketing Training in 2019 [Original Research]

Increase Repeat Purchases with Cohort Analysis

Rich Media and Email: Maximize Impact (and Deliverability)

Brand-Owned Terms: The Power—and Process—of Naming a Movement

How to QA Ecommerce Email Campaigns to Increase ROI

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