How Mixed-Method UX Research Boosts Experimentation
Experimentation is a cornerstone of modern digital strategy, supporting businesses in driving return on investment (ROI) and generative insights on user behavior.
However, when companies are focused solely on experimentation, they understand what people are doing and how many are doing it. Still, they don’t know why they are doing it, which limits the value and actionability of their experiments.
For many businesses, incorporating UX Research into their experimentation has been a game changer, allowing them to make decisions with more confidence, answer a broader range of questions, and deepen their understanding of their customers.
This blog will delve into the benefits of integrating UX research into your experimentation practices. But first, it’s essential to understand a little more about the ideas behind a mixed-methods approach.