An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey.
The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase.
In this article, we’ll explain how to build a resilient product launch plan that survives a non-linear journey. We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum.
(Want to get better at product launches? Take the Product Marketing Certification Training program).