In 2023, Google Tag Manager (GTM) is probably the single most useful tool that your team can use to collect data and inform smart marketing decisions.
Understanding the benefits of GTM and how to properly utilize it can be a challenge, so we’ve put together this guide as a reference point.
Messaging determines 80% of your conversion rate. It helps you grab your target audience’s attention, hit their pain points and aspirations, and build interest in what you’re selling.
Yet, there’s no one-size-fits-all approach to building the perfect messaging strategy.
Expanding your reach and scaling your marketing strategy becomes a lot easier when every employee in your company is a brand ambassador.
Employee advocacy programs turn employees into advocates, shortening sales cycles, boosting growth, and helping your team differentiate from the crowd.
Netflix began in 1997 as a competitor to Blockbuster. Now, it has as many users as the entire population of Canada, UK, and Japan combined.
Last year, 10 out of the top 15 most streamed programs in the world were produced by Netflix. It’s is still the king of streaming.
Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention.
Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference.
You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy.
Brand tracking is how you measure if those efforts are paying off.
Brand tracking provides both qualitative and quantitative answers to crucial questions:
- How do your customers perceive your brand?
- Are your campaigns driving conversions?
- Do consumers know who you are?
- Does your messaging at each touchpoint match customer intent?
- Is your brand part of most consumers’ consideration set?
- Have you built perceived value?
In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success.
With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions.
But, cutting through the noise can be a challenge.
Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance.
In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views.
Product leaders often believe it’s cheaper to buy software than build it. But that’s not always the case. You don’t need a large development team or outside capital to build your own software from scratch.
Whether you decide to build or buy, the technology you adopt must align with your business goals.
In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution.
App store optimization (ASO) is about getting your mobile app in front of the right users at the right time.
With 2.22 million apps available in the Apple App Store and 2.89 million in the Google Play Store, you need the best possible strategy to help your app stand out.
In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions.
90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed.
Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.
In this post, we’ll walk you through how to use Instagram to get in front of more people and incentivize them to become engaged followers.