Multivariate Testing vs. A/B Testing: CXL’s Complete Guide
When should you use multivariate testing, and when is A/B/n testing best?
The answer is both simple and complex.
All Things Growth and Marketing
How to Scale Organic Traffic (Without Writing a Million Blog Posts)
In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. But the classic approach of researching new keywords then writing articles for those that match your domain strength doesn’t work for all sites.
5 Underused Google Analytics Reports for Conversion Insights
Google Analytics is widely used. But most marketers only scratch the surface when it comes to reports.
You can find insights for conversion optimization from tons of reports—and the juicier reports are lesser known.
I asked some of my friends in the industry to share underutilized reports that they often turn to when looking for insights.
40+ Conversion Optimization Tools (Reviewed by Experts)
Men have become the tools of their tools.
Henry David Thoreau
Whether you’re a CX optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision.
We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post.
How to Run Online Sweepstakes Campaigns
It seems like everyone is running some type of online sweepstakes campaign nowadays. Some of them good, some not so much. Here is our guide to running an effective (and legal) sweepstakes campaign online.
Lead Magnets: Ideas and Examples to Grow Your Email List
More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase, or not entirely sure your offer is what they need. It takes time to build trust, instill confidence, and build a relationship.
How to Optimize Videos for Conversions: Tips and Examples
You often read that most people prefer to watch a video than read text.
How true is that statement, really? You’ve been hearing about video for years now. Big brands are spending tens of thousands on videos that fall flat, while a lucky few are going viral.
But even they struggle to repeat their original success. And what do views have to do with actual money in the bank?
Kaggle: A Marketer’s Guide for Analytics and Data Science
Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores.
It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game.
Pricing Experiments You Might Not Know, But Can Learn From
Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.
SaaS Homepages: Is Yours as Optimized as You Think?
There’s no denying that your homepage is vital to your site, especially if you’re a SaaS company. It’s likely one of your most visited pages, acting as a proverbial launch pad.
While you read about optimizing individual landing pages day in and day out, optimizing homepages is less frequently explored. Do the same old rules from 2010 still apply? Are people still visiting and using homepages they same way they were a decade ago?