Did you know advertising research has shown that the emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V. commercials and 2-to-1 for print?
Guest post by Pratik Dholakiya.
Long-form landing pages (500+ words of copy) tend to convert better for high-consideration, high-price, or complex offers, while short-form landing pages (under 100–150 words) tend to convert better for simple, low-commitment, or intuitively understood offers. Neither format is universally “best”: the right length depends on the product being sold and on whether the visitor reading the page wants more information before deciding or less.
2014 is almost here. How will you make more money in the coming year? Here are my 10 rules for winning in 2014.
Managing shopper experience for mid-sized eCommerce businesses presents a lot of opportunities for conversion testing, and the ability to see real and immediate revenue results when tests are successful…
My favorite conversion tests are those that can be abstracted from the specific website audience and applied to larger populations of online shoppers.
In this post I will review 5 changes, ranging in difficulty from easy to hard (hard means it will require some programming), but each of which can have a large and immediate impact on increasing conversions and generating more revenue.
“I have too little traffic to test; hence, I can’t do conversion optimization.“
I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached.
I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Most startups fail. Not because they have a conversion problem but because they never really nail the product or how to market it.
Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement the consumer just viewed and have the landing page contain a different message/keywords.
So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.
A strong A/B testing plan will allow you to increase your revenue. You’ll also learn valuable insights about your customers because you’ll know their preferences instead of guessing what they want.
How often does this happen:
A company budgets for a website, it’s built according to the budget and then it’s done. Hooray! … and everybody moves on to other important things.
Unfortunately too often.