Top 10 Most-Read Articles on CXL in 2013
It’s that time of year again. These 10 posts got the most reads this year, make sure you didn’t miss any of them.
All Things Growth and Marketing
Is Emotion Necessary To Make More Sales?
Did you know advertising research has shown that the emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V. commercials and 2-to-1 for print?
Long Form or Short Form Landing Pages? Why Not Both?
Guest post by Pratik Dholakiya.
If you practice CRO, you already know that the debate over small versus long landing pages misses the point. Different products need different landing pages. A beautiful picture and a short description might work for a wrist watch…not so much for a $2,000 software product.
10 Rules for Winning (and Making More Money) in 2014
2014 is almost here. How will you make more money in the coming year? Here are my 10 rules for winning in 2014.
5 UX Hacks That Can Immediately Increase Revenue
Managing shopper experience for mid-sized eCommerce businesses presents a lot of opportunities for conversion testing, and the ability to see real and immediate revenue results when tests are successful…
My favorite conversion tests are those that can be abstracted from the specific website audience and applied to larger populations of online shoppers.
In this post I will review 5 changes, ranging in difficulty from easy to hard (hard means it will require some programming), but each of which can have a large and immediate impact on increasing conversions and generating more revenue.
How To Do Conversion Optimization With Very Little Traffic?
“I have too little traffic to test; hence, I can’t do conversion optimization.“
I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached.
It’s a Customer Development Problem, Not A Conversion Problem
I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Most startups fail. Not because they have a conversion problem but because they never really nail the product or how to market it.
Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)
Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement the consumer just viewed and have the landing page contain a different message/keywords.
21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates
So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.
A/B Test Planning: How to Build a Process that Works
A strong A/B testing plan will allow you to increase your revenue. You’ll also learn valuable insights about your customers because you’ll know their preferences instead of guessing what they want.