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How to craft must-have positioning

Craft a story that resonates in any climate

Get unlimited accessWatch ondemand anytime!

Hosted by Brendan Dell
President @ Spark

“Product-based differentiation is going away. Act accordingly.”

This quote from David Cancel, CEO of the superstar start-up Drift summarizes our challenge as marketers, founders, and product owners today.

Traditional positioning is no longer effective. So what works in the hyper-crowded technology market in which we all find ourselves? Enter the positioning story.

A proven methodology used by Silicon Valley stars and Fortune 500 leaders that allows them to carve out a unique position in the market. The good news is no matter what kind of product or service you’re trying to sell—it can help you too.

Join Brendan Dell to learn the 8 elements of a positioning story and how to use them to carve out a unique position in the market in this webinar.

In this webinar, you’ll learn:

  • The 8 elements of a positioning story that works in modern marketing
  • How to craft a memorable Simple Promise your market (and team) will remember and embrace
  • Case studies from market leaders including Drift, Salesforce, RadarFirst, Sweet Treats and more
  • How to develop a story-driven GTM strategy that unifies your team and differentiates your brand
  • Create a strategy where people search for “who you are” instead of “what you do.”

Have any questions?

The webinar will last about 30 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.

Get unlimited access

How to craft must-have positioning

Craft a story that resonates in any climate

Watch ondemand anytime!