The 8 elements you need to craft a killer positioning story

The 8 elements you need to craft a killer positioning story

Free Webinar

The 8 elements you need to craft a killer positioning story

Learn the positioning secrets of Silicon Valley superstars and Fortune 500 leaders

Apr 22, 2020 11:00 am (CST)

Hosted by Brendan Dell
President @ Spark

The 8 elements you need to craft a killer positioning story

Learn the positioning secrets of Silicon Valley superstars and Fortune 500 leaders

“Product-based differentiation is going away. Act accordingly.”

This quote from David Cancel, CEO of the superstar start-up Drift summarizes our challenge as marketers, founders, and product owners today.

Traditional positioning is no longer effective. So what works in the hyper-crowded technology market in which we all find ourselves? Enter the positioning story.

A proven methodology used by Silicon Valley stars and Fortune 500 leaders that allows them to carve out a unique position in the market. The good news is no matter what kind of product or service you’re trying to sell—it can help you too.

Join Brendan Dell to learn the 8 elements of a positioning story and how to use them to carve out a unique position in the market in this webinar.

In this webinar, you’ll learn:

  • The 8 elements of a positioning story that works in modern marketing
  • How to craft a memorable Simple Promise your market (and team) will remember and embrace
  • Case studies from market leaders including Drift, Salesforce, RadarFirst, Sweet Treats and more
  • How to develop a story-driven GTM strategy that unifies your team and differentiates your brand
  • Create a strategy where people search for “who you are” instead of “what you do.”

Have any questions?

The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.

About Brendan Dell

Brendan Dell 's headshot

Brendan is an author and award-winning messaging expert and the founder of the creative consultancy Spark. He is the creator of a simple, story-driven communications framework that allows organizations to clearly differentiate themselves in the marketplace, transforming them into a Market of One—an organization that is sought after for what makes it unique.

Cvent (Deloitte Fast 500), Expedia (Fortune 500), TOPO (Leading B2B Analyst Firm), UserTesting (Deloitte Fast 500), Nuance (Fortune 1,000), Panasonic (Fortune 500), SAP (Fortune 500), Brother (Fortune Global 500) and 100+ more.

Learn from the the world’s best marketing practitioners

This is just a preview of what you can learn from Brendan Dell ‘s course, Positioning on CXL Institute. The course launches Mon Apr 20 2020.

See all upcoming courses