Free Mini-reviews (Part 2)
Here’s part 2 of my annual free mini-reviews.
Peep Laja
CXL’s Top 10 Posts of 2012
Which posts published in 2012 proved to be most popular?
Three Hard Truths About A/B Testing
Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy!
Setting up and running split tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care.
Are You Providing Answers to Magic Questions?
The best kind of visitor is the one looking to buy. She knows what she wants and has a credit card in her hand. Now it’s your job to seal the deal.
How to Use Behavioral Design for Boosting Conversions (Using The Fogg Behavior Model)
Design impacts behavior. If you know how to impact behavior, you can design for behavior. Here’s how to do it.
Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert
136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” 46% of them said “improving conversions”. Excellent. Now that we know where the opportunity lies, how do we go about doing it?
Book Marketing Lessons from Brian Massey
Two months ago I met up with Brian Massey, the Conversion Scientist, to talk about his new conversion optimization book Your Customer Creation Equation. Now we met again to discuss what he learned from marketing it.
4 Cases Where Short Home Pages Outperformed Long Home Pages
Which is better? Having a long home page with lots of copy, or a short one?
32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents
This is my personal story of how I went from having a job I did not like at all, not knowing what to do with my life to building several successful businesses. I’ll share my lessons I picked up along the way.
Your Customer Creation Equation
What did you do last Sunday? Well I had breakfast with Brian Massey, The Conversion Scientist.