We’re starting weekly website reviews on CXL. This time I asked on Twitter who wants a review, and picked a few that shared one thing – they all want more email opt-ins.
You’re working to increase your online profits, and you perform conversion optimization. That’s great. But it’s not enough. Even the terminology is off.
I’m not alone in this. Most optimizers I know dislike the term ‘conversion optimization’ and want to replace it with something else. Even the guys who invented the term are dissatisfied.
The reason being true optimization is not just about conversions. It’s way more than that.
It’s that time of year again. These 10 posts got the most reads this year, make sure you didn’t miss any of them.
2014 is almost here. How will you make more money in the coming year? Here are my 10 rules for winning in 2014.
“I have too little traffic to test; hence, I can’t do conversion optimization.“
I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached.
Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement the consumer just viewed and have the landing page contain a different message/keywords.
So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.
How often does this happen:
A company budgets for a website, it’s built according to the budget and then it’s done. Hooray! … and everybody moves on to other important things.
Unfortunately too often.
This is a guest post by Dan Norris from Informly.
In my last business I was obsessed with traffic. I started a blog and I clearly remember the day I cracked 5,000 monthly visitors woo hoo! Only took me about 2 years.
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.