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Jonathan Epstein

Jonathan Epstein is chief marketing officer of Sentient, where he leads the branding, positioning and messaging for the company and its products.

A serial entrepreneur who has successfully launched and sold multiple companies at the intersection of technology, media, and gaming, Jonathan has more than 25 years of leadership experience.

Survival of the Fittest Variation: Evolutionary Algorithms in Optimization

If you read this blog regularly, you probably don’t need an introduction to CRO or A/B testing. You know the major players, best practices, and you’ve likely tested your fair share of ideas.

But, as an expert, you likely know some of the persistent frustrations with current approaches. To name just a pair:

  • Testing simply takes time.
  • Our best instincts are often wrong.

Keep reading

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