Survival of the Fittest Variation: Evolutionary Algorithms in Optimization
If you read this blog regularly, you probably don’t need an introduction to CRO or A/B testing. You know the major players, best practices, and you’ve likely tested your fair share of ideas.
But, as an expert, you likely know some of the persistent frustrations with current approaches. To name just a pair:
- Testing simply takes time.
- Our best instincts are often wrong.