Understanding how to reduce customer churn is critical to the success of your SaaS company.
David Skok, who is a must read for all startups, explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow.
What we know today as a “website redesign” isn’t what it used to be.
‘Radical’ website redesign – where the company embarks on a ‘big-bang’ website overhaul – is becoming less common these days – which is generally a good thing, and there are a number of reasons why.
Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard.
And complicated.
Or is it?
In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space.
You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.
But the average email CTR is 4.19% — across all industries.
Which means around 4 recipients click your links for every 100 opened emails.
A common misconception about conversion optimization is that your work ends when the user converts.
This is a limited way of viewing things, however, and you’re likely leaving a lot of money on the table if this is where you stop optimization efforts.
In the pursuit of sustainable and consistent ecommerce growth, we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking.
But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”
Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. It’s among the very best CRO events in the world, and of course in Europe.
Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Here are top insights from every speaker of this year’s event.
Technology and consumer preferences are quickly evolving (seemingly by the hour). In this turbulent world of fast-paced change, we often forget that core tenets of sensory perception and human psychology remain the same.
One of those functions is how we view and process visual information, and in particular, visual hierarchy.
Did you know that Netflix has only 90 seconds to find a show that suits a user before she gets frustrated and quits? According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.”
How does Netflix manage to find the right show for the right user so quickly?
According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Netflix estimates the value brought by this personalized recommendation system at a billion dollars per year.
That’s a serious win achieved through personalization.