7 Key Lessons I’ve Learned Working at CXL
After about 2.5 years, today is my last day working on growth and content at CXL.
All Things Growth and Marketing
The Scrappy Entrepreneur’s Guide to Usability Testing
Usability testing is important, but when you’re juggling tons of other tasks – acquisition, hiring, and whatever other fires you need to put out daily – it can be thrown on the back-burner.
“I don’t have the luxury of focusing on UX right now,” you may say to yourself.
But this guide will prove that usability testing need not be time consuming, expensive, or obstructive to any other priorities you may have. In fact, you can run quite lean and get game-changing usability metrics pretty quickly.
SaaS Churn: 9 Case Studies That Will Help You Make More Money
Understanding how to reduce customer churn is critical to the success of your SaaS company.
David Skok, who is a must read for all startups, explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow.
A 10-Step Process to De-Risk Your Redesign Projects
What we know today as a “website redesign” isn’t what it used to be.
‘Radical’ website redesign – where the company embarks on a ‘big-bang’ website overhaul – is becoming less common these days – which is generally a good thing, and there are a number of reasons why.
How to Measure Content Marketing ROI: A Simple 4 Step Process
Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard.
And complicated.
Or is it?
The 2017 State of Conversion Optimization Report
In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space.
9 Ways to Supercharge Your Email Click-Through Rates
You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.
But the average email CTR is 4.19% — across all industries.
Which means around 4 recipients click your links for every 100 opened emails.
The Science of Increasing Customer Loyalty
A common misconception about conversion optimization is that your work ends when the user converts.
This is a limited way of viewing things, however, and you’re likely leaving a lot of money on the table if this is where you stop optimization efforts.
Ecommerce UX Mastery: Beginner to Pro in a Blog Post
In the pursuit of sustainable and consistent ecommerce growth, we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking.
But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”
Key Insights from Every Speaker of Elite Camp 2017
Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. It’s among the very best CRO events in the world, and of course in Europe.
Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Here are top insights from every speaker of this year’s event.