I’m sure you’ve come across dozens, if not hundreds, of image carousels or sliders (also called “rotating offers”). You might even like them. But the truth is that they’re conversion killers.
A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp.
These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.
Every business needs leads. The biggest challenge for marketers is getting them.
Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates.
Snowflake achieved over 300% growth with ABM. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel.
In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. You’ll also learn how to approach ABM and lead generation to engage your ideal customer.
Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy.
Because every business adapts ABM to suit their own growth model, the definition changes to fit.
But, one thing’s for sure: getting clear on what ABM means to your company is critical to making it work. ABM is built on alignment and without everyone on the same page from the start, any plans to drive growth are doomed to fail.
In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue.
Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is.
Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”
If leads-based B2B marketing is fishing with a net, ABM is using a harpoon.
In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics. Learn why they worked and how to apply them to your business.
Done right, demand generation can supercharge growth. It’s how ConvertKit grew from $98K to $625K MRR and Morning Brew reached two million subscribers in just five years.
Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads.
Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. That’s why you need a demand generation strategy.
In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics.
The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep.
Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events.
This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you.
In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline.
In digital analytics, it’s all about asking the right questions.
Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer.
In addition, you’ll consistently come up short on bringing true business value to your company.
“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet it!]
The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.
Writing copy that converts is a lot like boxing.
Your shots need to flow, and you need to be 3-4 steps ahead of your opponent. You have to predict their counters, slips and movement patterns before they even think of doing them.
Similarly, to craft high-converting copy, your sentences have to flow. And you have to anticipate your reader’s objections and be mindful of each word, sentence, and paragraph that enters their brain.