On October 15, Google announced that it will integrate more artificial intelligence into its search algorithm, improve visual search, and work on 3D search functionality.
Nearly 75% of SaaS companies offer a free trial. Trials give potential customers a taste of life with your product at minimal risk. They also give you the opportunity to earn their business.
But while free trials are commonplace, how long should yours be? Should you require a credit card? How can you get more users to purchase?
Urchin, later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times:
In most cases, the assumption that users converted on the same browser and the same device as their first site visit was fair.
Over the last several years, email has been pronounced dead half a dozen times, if not more. The truth is, even today, that email is very much alive and, for most optimizers, it’s far from being on its proverbial deathbed.
How can there be such a divided opinion? Segmentation and personalization are the answer.
Optimizers who take advantage of it are seeing real ROI. Optimizers who don’t? Well, they’re likely declaring that “the email blast is dead.”
“Guest posting,” done right, isn’t a dirty word. I’ve used guest posting to build my brand and set up my own link-building agency.
But as the saying goes, there’s no such thing as an overnight success. Throughout my career, I’ve received hundreds of rejections on the journey to landing a few big wins.
While rejection comes with the territory, you can do a few things to improve your chances of success. In this article, I share some best practices for guest blog prospecting, putting together a winning pitch, and creating content that editors love to publish.
Some 85% of leaders and executives identify in-person events as critical for their company’s success. In most places for most of this year, that’s been impossible.
Customer onboarding flows get all the love. Figuring out how to get more users to important milestones, find value, and integrate into their workflow is exciting stuff (for SaaS nerds like us).
But you know what doesn’t get any love? Customer offboarding: all the steps involved in a customer canceling their account and successfully disengaging from the product.
What do Amazon’s Jeff Bezos and Costco’s Jim Sinegal from Costco have in common? They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. And their success speaks for itself.
If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. Easy? No. Essential? Yes.
According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. That’s kind of a big deal.
You wouldn’t hire a brain surgeon to treat your heart condition. Different conditions require different specialists. It’s the same for search engine marketing. SEO has a role. PPC has a role. And, like holistic medicine, they work best when tightly integrated.
Easier said than done. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. The result is an inefficient, ineffective strategy.