Using Luntz’s Words That Work to Ignite Your Web Copy
“It’s not what you say, it’s what people hear.”
All Things Growth and Marketing
How Can We Really Measure The ROI of Optimization?
Imagine you’ve been working on optimizing a site for a while now, say 3, 6 or even 12 months.
You’ve had solid winners each month, and you’re confident in the test results. These are not imaginary lifts. But now your conversion rate looks the same as when you started. How do you explain this to the boss/client?
Existence Testing: Which Site Elements Are Useless?
Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing.
After the Purchase: Optimizing Customer Retention Through Gamification
TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” But how can we use it to retain more customers?
The Endless Suck of Best Practice and Optimisation Experts
So what’s this all about? Unicorns, Useful Best Practices and Optimisation Experts — all rather rare and mystical beasts.
What’s a Good Conversion Rate? [Rant]
If I were to tell you – what would you do with that information? Honestly, think about it and see if you can answer that.
7 Ways Form Accessibility Can Boost Conversions
Inaccessible sites lose sales.
Let’s look at the numbers:
- The UK music industry loses 2.5 million ticket sales per year due to inaccessible booking sites.
- US consumers with vision loss have an estimated $175 billion of disposable income.
- AbilityNet say that ecommerce is losing out £50 billion a year in the UK spending power due to poor accessibility [PDF].
I’ll show you five reasons you should care about accessibility and seven ways that an accessible form design will increase your conversion rate.
Advanced A/B Testing Panel with Top Experts [Video]
At CXL Live 2015 we had an amazing a/b split testing panel featuring statistics and testing gurus Lukas Vermeer from Booking.com, Matt Gershoff from Conductrics and Yuan Wright from Electronic Arts. And the audience asked some of the toughest testing questions ever. All of them got answered.
Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]
Free trials are to SaaS applications as keys are to locks. The right one gets you in right away, but sometimes you have to try a few before you find the one that works.
For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details.
11 Things That Work More Often Than Not in A/B Tests
While there are no universal rules in conversion optimization, there are some things that tend to work more often than not. This article will give you some of these tactics to test for yourself.