Run an agency? Offer conversion optimization services? Then you know it can be hard.
I’ve been running an optimization agency for 6 years now. Here are my top lessons I’ve learned along the way.
As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team.
How you decide to invest in marketing channels can make or break your business.
That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. This is both ineffective and stressful.
It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. FOMO is real.
Today, there are more than 2.32 billion smartphone owners around the world.
These devices aren’t just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products – and in more and more instances, making purchases.
Influencer marketing is the talk of the town.
Everyone from the scrappiest startups to the biggest household name brands are investing in it. But if you want to get into it, how do you do it right?
Do you need to be a big company and need large volumes of traffic to be data driven?
When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the offer is in the right media type, the lead capture form is correctly formatted, and the CTA button jumps off the page.
That’s all marketers need to generate high quality leads, right?
Then why is it that professional landing pages — getting decent traffic numbers — don’t produce conversions a lot of the time?
It’s because marketers forget about the visitor in the conversion equation.
There’s no such thing as a perfect email subject line. No one can give you a formula that will work every time.
However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience.
If you run a subscription business, cancellations are part of the package. You need to focus on retention to win, but cancellations / churn happen no matter what.
You should minimize cancellations by improving your service and/or getting the right kind of people in the door. Not by making it harder to cancel.
Retention is the key to building a great business.
When your core product experience brings your users back time and time again, you gain some incredible advantages. You spend less on acquisition, learn from your users faster, and start building a community through word of mouth and referrals.
If you can’t retain your users, you’re going to spend more on acquisition while not growing as quickly. You’ll spread distaste for your product, not delight. Soon, you’ll find that there are no more users out there to churn through.