Conversion Optimization & Marketing Blog

Mixpanel vs. Google Analytics: a Detailed Comparison for 2023

This post is not a dry feature-by-feature comparison, nor does it include a winner-take-all verdict. Your business won’t benefit from either of those things.

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible.

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9 Common Things that Stunt Business Growth (and What to Do about Them)

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth.

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How to Build a User Research Culture

In many organizations, user research creates friction. It directly challenges the intuition of others, often at the highest levels. It slows product development. It costs money. It has no clear ROI.

But it’s also essential—89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences.

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Making Marketing Training Work: Closing Skills Gaps, Proving Value

Does investing in employees’ marketing skills pay off? Or is it just a waste?

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There is Nothing Magical About 95% Statistical Significance

You are probably ending your A/B tests either too early or too late.

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How to Build a Top 1% Growth Team 3x Faster than Your Competition

Discover insider secrets on how to successfully build a high-performing growth team. How can you leverage CXL Institute, Kolbe tests, and other online resources to genuinely impact your bottom line? Which skills truly matter for fast growth, and which are the nice-to-haves?

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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

Elite Camp 2018 (10th anniversary!) brough together 180 marketing and optimization people all over Europe. It was 3 days in a secluded beach resort with the best speakers and parties.

Here are 5 (or so) thoughts from every speaker from this year’s lineup.

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How to Develop a Successful Marketing Automation Strategy

One of the worst things about marketing — aside from the endless supply of ill-fitting t-shirts at conferences — is the pressure to keep up with new trends, even if you don’t understand how they benefit your business or its customers.

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How to Run Marketing Experiments The Right Way

You need to run experiments. The one who runs the most experiments wins.

BUT – most marketing experiments are done wrong. What’s missing is hypothesis driven testing across all inter-business disciplines.

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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs) is — at least at first glance — really Marketing 101 material.

So why keep talking about it? For one very good reason:

Most courses & books on value propositions FAIL to show you how to actually create value proposition through empirical, quantified research.

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All Things Growth and Marketing

Mixpanel vs. Google Analytics: a Detailed Comparison for 2023

9 Common Things that Stunt Business Growth (and What to Do about Them)

How to Build a User Research Culture

Making Marketing Training Work: Closing Skills Gaps, Proving Value

There is Nothing Magical About 95% Statistical Significance

How to Build a Top 1% Growth Team 3x Faster than Your Competition

Top 5 Insights from Every Speaker of Digital Elite Camp 2018

How to Develop a Successful Marketing Automation Strategy

How to Run Marketing Experiments The Right Way

Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

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