Even if your A/B tests are well planned and strategized, when run, they can often lead to non-significant results and erroneous interpretations.
You’re especially prone to errors if incorrect statistical approaches are used.
In this post we’ll illustrate the 10 most important statistical traps to be aware of, and more importantly, how to avoid them.
When marketers think of using data to come up with test hypotheses, they often turn to their digital analytics.
Yet often times, qualitative research can offer more insight than anything else working to come up with winning test hypotheses.
Where quantitative stuff tells you what, where, and how much, qualitative tells you ‘why.’ The goal of qualitative research is to gather an in-depth understanding of user behavior and why they took those specific actions.
Pop quiz time! When you think about optimizing your website to increase conversions, what are some of the first things that come to mind?
Do you think about copy? Headlines? The need for a strong call to action?
If you thought about any of those things, you aren’t alone. Recently Ott mentioned in the Mastering The Call To Action article, a study of Visual Website Optimizer’s customers shows most people are testing:
You’ve spent hundreds of hours perfecting your product and countless meetings defining your brand. You feel great about your team, and it’s obvious to your customers that you care.
Yet, despite your best efforts, your competition gets all the buzz, and you struggle to stand out. Should you change your prices? Add a new feature? Raise more capital?
Before you go back to the drawing board, reconsider your product positioning.
If I told you that a post earned 30 links and 100 shares, how would you respond?
“Wow, must’ve been amazing!”
“Not bad.”
“Total flop!”
Your gut reaction says more about the site you’re used to working on than it does about my hypothetical example.
Indeed, the size and power of a site—not necessarily the value of the content—can have the greatest influence on results. That matters, especially when it comes to content research.
An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company.
While running A/B tests on all your traffic at once is often tempting, it’s best to target mobile and desktop audiences separately.
There are only a few things I love as much as link building.
Owning a new pair of high-end shoes has to be one of those. Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition.
As a result, my closet is full of shoes that I’ve bought and worn only once. Above, you can see one of my fav pairs of those red-soled shoes (you got the brand, right?) that I took for a walk only once—but they’re so beautiful!
High-fashion, much like link building, is driven by trends. What was fashionable yesterday is old news today.
There are few things in marketing we know for certain.
Show a landing page to a panel of experts and ask what’s wrong—and everyone having an answer is one of them.
While there is often no shortage of opinions on how to improve a landing page, the question remains how valuable is most of the feedback?
The SEO game is changing. Long gone are the days when all it took to rank on Page 1 was a good keyword choice and a few backlinks.
Google’s search results are becoming so much more than 10 blue links, in part because those links are now richer and more interactive—and sending fewer clicks to sites.
A new concept is replacing the traditional SEO approach. Instead of monitoring and improving organic rankings alone, you need to embrace a more integrated strategy: on-SERP SEO.