All Things Growth and Marketing

 “Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author.

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. 

How do some of the most successful SaaS companies approach their demos?

In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours. 

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The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt.

Despite the challenges retailers face, there are opportunities to not only survive but to thrive. But to take advantage of these opportunities requires the understanding that the pre-pandemic rulebook no longer applies.

In this article, we’ll look at the nine retail trends shaping the new world of retail and how marketers can adjust.

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Funnel Analysis

The conversion funnel is arguably the most important part of every ecommerce website. It’s where the magic happens: visitors turn into customers.

And yet, as marketers we know all too well, that not all visitors who put a product into their cart end up purchasing.

Just moments away from buying, they end up having second thoughts, getting distracted, or going with your competition.

Queue the dreaded “abandon cart.”

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As is tradition with our other tool comparisons, this is not a dry feature-by-feature comparison of Segment and Mparticle. We won’t proclaim one is the ‘best’ customer data platform (CDP) for which every business, including yours, should use. Many factors, including your budget, company size, and current data workflow, will determine if either platform is the right fit. 

If you need a line by line feature breakdown, a quick Google search will serve you best in that case. 

Instead, we’ll be covering the core use cases that customer data platforms address and explore whether Segment or Mparticle ultimately deserves a spot in your tech stack. 

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learn digital marketing

The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice. 

But with the daily demands of most marketing professionals, it’s often an uphill battle to take a step back and set aside time to learn new skills. All too often, that quarterly report or urgent client request takes priority, time and time again.

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This is my last week at CXL. It’s bittersweet. I started on a Monday and published my first post on a Thursday. Since then, it’s been rinse and repeat for nearly two-and-a-half years.

In sum, I wrote 46 posts and edited another 156. That works out to about a half-million words and a new post every 4 days for 870 days.

Through it all, here’s what I figured out—and what I failed to solve.

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speero agency

It’s been ten years since I started the CXL Agency. 

We started off with a value proposition “we build websites that sell”. Most of our time went into building WordPress websites. The initial vision was to templetize and scale building conversion optimized websites. There were many problems with that, and we quickly learned, and adapted. 

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Become an AI native marketer

A six-week live cohort for marketers. Every week you build one AI native workflow you can use at work: a 90-minute live workshop on Tuesday, then you build it on your own data with us in the community, and demo it on Friday.

You don't need more AI tips. You need five working AI workflows. Starts 28 September.

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