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Navigation optimization: stop selling yourself short! Interview with Brian Massey

Stop selling yourself short, optimize your navigation menu the right way!

Brian Massey, the Conversion Scientist, has been experimenting with optimizing the main navigation of websites and has found out that most people are doing it wrong. Sites that let the information architecture drive the main nav are selling themselves short. In this episode of The Pe:p Show, I ask Brian why and how menu navigation affects your entire site and what you can do to improve your navbar’s conversion rate.

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About The Pe:p Show

The Pe:p Show is a series of short and to the point videos. Topics that I’m covering go way past conversion stuff – it’s about optimizing all the things: your life, health, relationships, work, and business. I will also be interviewing industry peers on various topics like digital marketing, growth hacking, and more.

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Navigation optimization: stop selling yourself short! Interview with Brian Massey

What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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