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Facebook Advertising for B2B: Don’t just buy ads, build relationships

How can you make Facebook Advertising work for B2B? I sat down with Curt Maly, Facebook Advertising Expert @ Black Box Social Media, and he says: it is all relationship building. Instead of just asking people to buy your stuff, we want to engage them with relevant, high-quality content in the way they want to learn. The key is leaning into the Facebook algorithm to deliver the right content at the right time.

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About The Pe:p Show

The Pe:p Show is a series of short and to the point videos. Topics that I’m covering go way past conversion stuff – it’s about optimizing all the things: your life, health, relationships, work, and business. I will also be interviewing industry peers on various topics like digital marketing, growth hacking, and more.

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Facebook Advertising for B2B: Don’t just buy ads, build relationships

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Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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