Matt Gershoff

Matt Gershoff

Matt Gershoff is CEO of Conductrics, a digital optimization platform that blends AB Testing with AI. Matt has over 15 years experience in scientific marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.

Intelligent Agents: An A.I. View of Optimization

As a digital analyst or marketer, you know the importance of analytical decision making.

Go to any industry conference, blog, meet up, or even just read the popular press, and you will hear and see topics like machine learning, artificial intelligence, and predictive analytics everywhere.

Because many of us don’t come from a technical/statistical background, this can be both a little confusing and intimidating.
Keep reading »

Pulling Back The Curtain on P-Values (or How I Learned To Love Small Data)

For all of the talk about how awesome (and big, don’t forget big) Big data is, one of the favorite tools in the conversion optimization toolkit, A/B Testing, is decidedly small data.

Optimization, winners and losers, Lean this that or the other thing, at the end of the day, A/B Testing is really just an application of sampling.

Keep reading »