AI in marketing training & courses for B2B teams

The one progam to keep up-to-date with AI and B2B marketing.

How people search, compare and buy products and services is changing. Your marketing should change too. This 5 track program is designed to keep you up-to-date with B2B marketing and AI.

Build an efficient, strategic demand engine, sharpen your positioning, and support growth to attract quality leads
Use AI to run effective campaigns, test channels, and gathering insights to increase ROAS
Write clear messaging and valuable content that is optimized for the funnel and users pains
Optimize for AI visibility, get cited by LLMs and reclaim your organic reach
Plan and run focused ABM programs that deliver measurable returns

Practical tactics you can implement immediately.

Buy this training for $999

Trusted by marketers at leading B2B companies

A practical, self-paced, 5-track program with templates, prompts and a certification.

Track 1: B2B Strategy

Use AI to sharpen ICP clarity, positioning, messaging, and your demand plan. You finish with an execution-ready strategy driven by predictive insights and clearer funnel understanding.

B2B Demand Generation

Position your brand as the default choice among your target audience.

B2B GTM Strategy – Get to $10m ARR

What to run, what to skip, and how AI helps execution across outbound, content, and brand.

Project Management for Marketers

Simplify marketing campaigns with a clear project management process.

Growth Strategy

Master your Growth Strategy in user engagement, customer acquisition, and team building for sustainable business success.

Unique Positioning for Agencies

Find what truly makes your agency different, attract clients who already “get it,” and build a memorable brand that cuts through the noise.

Partner & Customer Marketing

Optimize your marketing output with Partner Marketing.

Track 2: Go-to-market tactics

Use AI to test channels faster, refine targeting, and run higher-performing campaigns. You finish with faster more efficient GTM loops, clearer audiences, and campaigns that scale.

Running efficient B2B campaigns

Reduce CAC and cost per qualified demo by 15% and get more leads. Lower waste and get more clarity across the entire funnel.

Validate and scale your Meta ads

Plan, create, and manage effective Meta Ads campaigns.

Validate and scale your LinkedIn ads

Plan, create, and manage effective LinkedIn Ads campaigns.

Experimentation-led go-to-market strategy

Learn a go-to-market framework that helps you test, kill bad ideas, and scale only what works fast.

LinkedIn threads, Reddit rants, or G2 reviews – your buyers are speaking. Use AI to listen at scale, extract insight, and act fast.

ICP modelling and targeting with AI

AI is evolving ICP targeting: Build dynamic ICP models with real signals, and use AI to deploy an ABM program that turns them into pipeline.

Track 3: Content and email

Use AI to uncover audience insights, build stronger briefs, write persuasive content and emails, and optimize messaging across the B2B funnel. You finish with scalable content workflows and higher-quality output in less time.

Content Strategy and Demand Generation

Attract B2B leads with content marketing, from first action to the outcome.

Build optimized B2B content funnels with AI

Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.

Email Marketing

Grow your email list, craft effective copy and design emails that convert.

Sales Copywriting & Product Messaging

Stop letting amateur copy wipe out your conversions.

Scaling Content Marketing

Scale your content marketing with proven methods that work.

B2B brand strategy in a zero-click era

Access existing audiences, develop distinctive assets, and develop a POV to grow pipeline with trigger-based strategies.

Release: Q1 2026

Track 4: Organic and AI traffic

Use AI to scale SEO, build clusters, optimize content, and strengthen visibility across both search and AI engines. You finish with workflows that expand your discoverability everywhere your audience searches.

Optimize pages for AI search with Answer Engine Optimization

Capture high-intent leads by showing up in AI comparisons and control what LLMs say about your brand.

Content strategy for the AI era

Turn proprietary data, research, and subject expertise into content that AI loves to cite and customers trust.

Bottom-of-funnel SEO strategies

Challenge your approach to SEO and cut through the noise with smart search optimization.

SEO-driven editorial calendar

Grow your traffic with proven SEO strategies. Set content goals, find advanced topic ideas, and map them to your content calendar.

On-page, on-site, and programmatic SEO

Optimize traffic with on-site strategy & content, internal linking, and SEO testing.

Track 5: Account-based marketing (ABM)

Use AI to identify accounts, read intent, personalize outreach, and build targeted plays that align sales and marketing. You leave with ABM motions that generate pipeline fast through dynamic lists and precise segmentation.

ABM – Get ROI in 6 weeks

Use frameworks to launch and maintain your ABM program, fill the pipeline and focus resources.

AI for ABM list building and outreach

Cut CAC by automating a rich, dynamic always up-to date ABM list and doing research, outreach and personalization at scale.

B2B Sales-Marketing Alignment

Align marketing, sales and leadership: Increase pipeline quality and go-to-market efficiency.

AI Lessons:
Actionable lessons from top practitioners in
B2B marketing

Use multi-agent AI prompting to get useful outputs
Prevent AI hallucinations with these prompts
Ground your LLM for better AI outputs and insights
Find gaps and improve conversions for key pages using AI
Increase user research efficiency with AI
Improve landing page engagement with predictive AI
And more…

Resources and prompts to get you going immediately

This training includes an extensive collection of tried-and-tested tools, GPTs, dashboards, and ready-to-use prompts from leading marketing practitioners.

A quick taste of our content.

Why this course beats every alternative

Most AI courses teach concepts or tools. We deliver a practitioner-built system that covers the full B2B funnel and drives real results.

This program accelerates every marketer’s career stage:

Early-career: faster execution, stronger content workflows, and hands-on AI competency.
Mid-level: better optimization, automation, testing, and cross-channel application.
Senior-level: sharper strategy, demand-system design, forecasting, and AI-driven planning.

This makes it the only AI program that grows with you as your responsibilities expand.

Who this is for

For B2B marketers using AI to work faster, decide smarter, and increase impact.

AI Marketing Specialists building advanced workflows and team enablement
Content Marketers & AI Content Strategists increasing research speed, clarity, and scalable output
Performance & Paid Media Marketers improving targeting, testing velocity, and ROAS
Growth & Demand Gen Marketers running AI-supported GTM motions and pipeline acceleration
SEO & AI Search Specialists scaling programmatic SEO, clustering, AEO, and LLM visibility
Email & Lifecycle Marketers enhancing segmentation, personalization, and automation
Marketing Ops & Automation Specialists designing smarter workflows, scoring, and reporting
Product Marketers & Messaging Strategists sharpening ICPs, positioning, and research
Marketing Managers, Directors & Future CMOs applying AI to strategy, planning, measurement, and leadership

If you work anywhere across content, campaigns, traffic, lifecycle, ops, or strategy, this program gives you the AI skills modern B2B roles expect.

Become CXL
Certified

Completing our B2B Marketing and AI courses will earn you certificates. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

Thousands of marketers choose CXL

FAQ

Do I need technical skills to take this program?

No. You don’t need engineering or data science experience. The program is built for marketers and uses AI tools in a practical, non-technical way

Will this help me advance in my marketing career?

Yes. AI skills are now expected across content, performance, demand gen, growth, SEO, and leadership roles. This program maps directly to the capabilities companies hire for.

Do I need prior experience with AI tools?

No. You’ll learn everything you need from prompt basics to advanced workflows, through to hands-on practice.

How is this different from short intro courses from HubSpot, AMA, or Udemy?

Those courses teach AI concepts or basic tool usage. This program teaches full B2B workflows across strategy, GTM, content, SEO/AI search, and ABM. Giving you an end-to-end system, not scattered tactics.