Become great at using advanced AI in marketing

Revolutionize your marketing with AI

Become a better consumer of AI, both internally and with vendors, to drive more revenue

Online course

By Guy Yalif,

Co-Founder and CEO @ Intellimize

Course length: 1h 41min

Sign up to All-Access: $289 / month Buy just this program for $299

English subtitles Certificate included

At the end of this course you will:

  • Clearly explain which AI approach is right for your business given what you are trying to achieve
  • Ask insightful, direct questions of your internal and/or vendor AI teams to deliver more revenue, more customers, and/or more leads to sales using AI
  • Develop a plan knowing where and how to apply AI in your marketing funnel, especially on your website, to deliver the results you’re accountable for delivering
  • Know how to orchestrate multiple AI applications to increase conversion rates on your website

When you get back to the office on Monday morning, you will begin getting more out of your AI investments, ask better questions of your internal and/or vendor AI teams, and deliver more for your business

Get a lesson preview

  • An introduction for advanced AI for marketers

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Skills you will master

ExperimentationA/B testingConversion OptimizationAI for MarketingConversion Rate OptimizationCRO tools

Alex B.

CXL has helped me tremendously in my journey to become the best digital marketer I can be.

It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!

Ap S.

CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.

Laura B.

The content is insightful, actionable and doable.

I appreciate the range of topics and the talent and expertise of the presenters. I’ve grown more as a marketer in the last several months than I had in years before.

This course is right for you if …

  • You’re accountable for driving more leads to sales, more revenue, and/or more customers
  • You want to advance your career by learning to cut through the AI hype that we all hear so often
  • You want to go to your boss with new ideas on how to drive your business

This course is NOT for you if you…

Guy Yalif

Co-Founder and CEO @ Intellimize

Guy Yalif (@gyalif) has been putting AI into the hands of marketers for the past several years as Co-founder and CEO of Intellimize.

Prior to Intellimize, he held a number of senior marketing positions at major media and technology companies, including Vice President of Global Marketing at BrightRoll and Head of Global Product and Vertical Marketing at Twitter, as well as leadership roles at Yahoo, Microsoft, Boston Consulting Group, and Tradeweave.

Course overview

Your full course curriculum

Advanced AI for marketers

1 Different kinds of AI

In this first lesson, we will recap the different types of AI that are relevant to us as growth professionals. By the end of this lesson, you will be able to identify the different branches of the AI tree and be able to ask better questions of your in

2 Data

In this second less we’re going to talk about the different kinds of data that are helpful to us as growth professionals and what kinds of prospect experiences this data can create. By the end of this lesson you will have a better sense of the differen

3 More Machine Learning Approaches

This lesson covers a few additional machine learning approaches that were not already covered in the first Applied AI for Marketers course. By the end of this lesson, you will have more intuition about two more types of machine learning that we have no

4 Practical applications in the market today

In this lesson, we will talk through the types of AI we see in the market today. This is driven by what I see out in the market today. Some of this is a recap from the first course, and all of it is something you might see from your in-house team or a

5 Structuring experiments to use AI

We’ve now covered the different types of AI available in the market, creating intuition about each. Let’s continue with the course and talk through some examples of how you might apply those different approaches to typical problems each of us might fac

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  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
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Learn AI for Marketing: FAQ

Who is this course for?

This course is right for you if …

  • You’re accountable for driving more leads to sales, more revenue, and/or more customers
  • You want to advance your career by learning to cut through the AI hype that we all hear so often
  • You want to go to your boss with new ideas on how to drive your business

Some careers that will especially benefit from this course are digital marketing specialist, CRO consultant, conversion specialist, demand generation manager, and content manager.

What will you learn?

After taking this course, you will:

  • Clearly explain which AI approach is right for your business given what you are trying to achieve
  • Ask insightful, direct questions of your internal and/or vendor AI teams to deliver more revenue, more customers, and/or more leads to sales using AI
  • Develop a plan knowing where and how to apply AI in your marketing funnel, especially on your website, to deliver the results you’re accountable for delivering
  • Know how to orchestrate multiple AI applications to increase conversion rates on your website

What does the course include?

Our AI for Marketing training includes 5 lessons, 1h 41min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the AI for Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 41min long.