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Huba Gaspar

Huba Gaspar is Content Marketing Specialist at Gravity R&D. He’s mostly involved with the company’s SaaS recommendation engine, Yusp that is a scalable recommender solution serving clients from SMEs to large enterprises. He has degrees in journalism and marketing and is interested mainly in topics and fields at the intersection of marketing and technology, including SEO, web development, and personalization technologies.

Product Recommendations

Nowadays nearly every online shop utilizes some sort of product recommendation engine. It’s no wonder—these systems, if set up and configured properly, can significantly boost revenues, CTRs, conversion rates, and other important metrics.

Moreover, they can have considerable positive effects on the user experience as well.

This translates into metrics that are harder to measure, but are nonetheless essential to online businesses, such as customer satisfaction and retention.

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