All Things Growth and Marketing

Brainstormed personas are obsolete. They’re slow to build, easy to forget, and completely disconnected from how people actually buy because they’re built on opinions, instead of data.

AI-built customer avatars replace guesswork with proof, pulling live buyer data and cross-checking insights across multiple AI models, evolving with every sale.

These systems define who to target, what to say, and how to win before a single ad goes live.

Keep reading

B2B audience research shouldn’t be a luxury item. If insights require a massive budget, most teams will never get them. 

You don’t need a six-figure research sprint to learn what people want. The conversations you need are already public, sitting on Reddit, LinkedIn, review sites, and forums, waiting to be mined. The only thing stopping most marketers is habit and a misguided belief that market research needs an agency badge to be legitimate.

Keep reading

The old funnel’s basically dead. Buyers aren’t clicking their way through journeys anymore. They’re discovering brands in places where clicking is optional or nonexistent: AI summaries, LLMs, LinkedIn feeds, and Reddit-style threads. That’s where the momentum starts: where people shape what’s trusted, repeated, and remembered.

Keep reading

Conversion rate optimization is about more than changing buttons or landing page copy. Good CRO combines customer research, analytics, psychology, experimentation, and statistics to understand why people convert and what to improve.

That matters more as traffic gets harder to earn. Contentsquare’s 2026 Digital Experience Benchmark, based on 99 billion sessions across more than 6,500 websites, found that traffic fell 3.8% year over year and conversion rates fell 5.1%. Returning visitors also converted at 2.9%, compared with 1.7% for new visitors.

Keep reading

Marketing didn’t suddenly reinvent itself. It just stopped rewarding amateurs. The easy wins are gone, channels are crowded, attention is expensive, and “pretty good” means invisible.

The fastest-growing marketers aren’t doing more; they’re doing what works, on purpose, with systems behind it, quicker than the market shifts. They’re complete marketers who can spot a real opportunity, position it cleanly, tell a story that lands, pick the right levers, and measure what matters. And that’s why they keep getting the bigger briefs, bigger budgets, and bigger titles.

Keep reading

Buyers spend more time talking to LLMs than to coworkers. (and that’s not an exaggeration).

Users ask AI everything from product recommendations to internal research questions. Whether marketers realize it or not, LLMs are already part of the buying process.

When a model becomes the first advisor a buyer consults, your biggest leverage is simple. Make sure the AI knows how to sell your product. If you don’t, someone else will train the narrative first.

Keep reading

Categories

Become an AI native marketer

A six-week live cohort for marketers. Every week you build one AI native workflow you can use at work: a 90-minute live workshop on Tuesday, then you build it on your own data with us in the community, and demo it on Friday.

You don't need more AI tips. You need five working AI workflows. Starts 28 September.

See the program