How do you speed up the process of building brand awareness, converting customers, and driving website traffic?
Paid media amplifies marketing campaigns and accelerates results—so you can reach marketing goals faster.
It’s a key element of any digital strategy. Yet it’s also a broad category with a long list of channels, formats, and tactics.
The era of growth-at-all-costs strategy is over.
Companies are pushing for profitability today instead of projecting for it in the future.
Your budget and headcount are slashed, but as a growth practitioner, you’re still on the hook for hitting your numbers.
In my work as a growth marketing consultant for B2B SaaS companies, I work with companies from Seed to Series C which gives me a large breadth of experience.
And my best secret for efficient growth right now is right in front of your eyes every day on LinkedIn.
By adjusting LinkedIn Ads to target job function versus job title, Cognism’s pipeline increased 26%.
Your revenue operations (RevOps) are essential to hitting your revenue goals.
Without them, there’s no clear way to diagnose and optimize the performance of your sales and marketing efforts.
In a sense, they’re like vital signs but for your company. They track metrics to measure its health and allow you to diagnose your performance, pinpoint problems, and even identify opportunities with them.
I’m not the only one who’s caught on to this reality.
By sourcing a high number of creatives and testing them to allocate budget to the best performers, Kurve increased Treecard’s app install by 1,027%.
So you’re ready to go to market, you have big goals, and you’re pumped.
But wait.
How are you going to hit those goals?
Do you have the right goals in place?
And are your goals achievable?
So, how can you answer these questions?
Enter demand modeling.
In this post, I’ll break it down for you, including:
By revamping an existing pop-up, and using a map and a hook to bring users to a simple email sign-up form. Dandelion Branding increased their client’s sign-ups by 6.32%.
By creating organic marketing content through a personal LinkedIn page, Tom boosted successful posts to that same audience. Creating better-performing ads and more inbound demos.
By moving the tracking process from the client browser to the server, Rajat collected better data leading to actionable insights and more ROAS.
By using a reverse trial strategy, Elena Verna outperformed other common sales tactics.