All Things Growth and Marketing

Human beings are irrational. We are complex creatures influenced by context and emotions, we make good and bad decisions, and we often fail to achieve our goals. This post is designed to show you how understanding irrationality can help you grow your business and how you can promote this way of thinking across your organization. 

Harnessing the complexity of human behavior can guide your experimentation efforts more effectively. You will be able to learn constantly and create solutions that benefit both the client and your business. 

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By targeting Reddit users with cheap ads to build interest in the product and assess potential feasibility before launching, Max gained 510 subscribers at a CPL of $0.35.

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In today’s digital age, data is crucial for shaping marketing strategies and decision-making processes. With the rise of data-driven marketing, the ability to understand and interpret data has become essential for everyone, including content marketing professionals. Data literacy, data storytelling, and decision intelligence have become skills that can enhance content marketing efforts and drive better business outcomes. 

Although they are typically discussed as distinct abilities, these proficiencies are deeply intertwined and interdependent. This blog will delve into the reasons behind the heightened demand for these proficiencies and elucidate the actions you can take to enhance or broaden your skillset, which will invariably elevate your career.

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Why is the gap between acquiring website traffic and converting a customer so big?

And how big is it really?

The answer depends on your industry and product but Morgan Brown and Sean Ellis highlighted in their book Hacking Growth that for every $92 spent on acquiring more web traffic, only $1 was spent on converting those visitors into actual paying customers.

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When it comes to startup SEO, you have to think differently than traditional, big-company SEO. This is especially true for bootstrapped startup founders, SEO is one of the most powerful growth channels you can invest in early on. And the earlier you start, the better.

First off, organic search is incredibly measurable compared to other marketing tactics. You can predict growth based on your keyword rankings and see exactly how much organic traffic and leads different SEO strategies are driving. That predictability is huge for a startup.

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Become an AI native marketer

A six-week live cohort for marketers. Every week you build one AI native workflow you can use at work: a 90-minute live workshop on Tuesday, then you build it on your own data with us in the community, and demo it on Friday.

You don't need more AI tips. You need five working AI workflows. Starts 28 September.

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