Ecommerce marketing is marketing for companies that sell physical products online. Ecommerce marketing places added emphasis on product page layouts and the flow of consumers from product browsing through a completed checkout.
Typically, ecommerce marketers have stronger attribution data and shorter sales cycles compared to B2B and lead-generation websites.
Just getting started? Want to take a deep-dive into ecommerce marketing? Choose from dozens of blog posts, full-length courses, and other resources to master the discipline before you launch your next campaign.
What makes a good ecommerce marketing strategy?
Different ecommerce sites face different challenges. A large site selling relatively inexpensive products (e.g. wine, socks) often succeeds when filters and search functions make products easily discoverable.
In contrast, a lesser-known site with a few expensive products must build consumer trust quickly and have a strategy in place to nurture site users, who are less likely to buy on their first visit.
Get expert insights on ecommerce marketing
From optimizing product images to streamlining the checkout flow, a great ecommerce site must succeed in virtually every aspect of online marketing—compelling design, great copy, intuitive UX, etc.
Blog posts on ecommerce marketing
Our posts on ecommerce marketing cover each component, including the ecommerce tangents of well-covered topics. For example, you’ll find posts on copywriting but also posts on writing effective product descriptions. SImilarly, other articles tackle the nuances of ecommerce landing pages and content marketing strategies.
Ecommerce marketing courses
The best part about optimizing an ecommerce site is the instant results—you can see a bump in real dollars almost immediately (rather than waiting the months it may take for a B2B site to realize a similar ROI).
Our ecommerce courses detail strategies from industry-leading practitioners on how to improve the usability and persuasiveness of your website, from near-universal UX principles to the minutiae of A/B testing.
Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.
Google ads | attribution | ad campaigns
SEO | search | crawlers | linking
Apply a 3-lever framework and scale your ecommerce company.
customer retention | AOV | acquisition
Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.
email list growth | email content | campaigns
Leverage knowledge of the human brain and buyer behavior to increase sales.
user behavior | emotional resonance | attention and perception
Implement a lifecycle email marketing strategy to increase the ROI from email efforts.
segmentation | opt-ins | the customer lifecycle
Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.
data collection | product metrics | analysis tools
Learn skills and know-how to deliver consistent revenue gains on any website you optimize.
optimization best practices | conversion research | testing strategies | CRO program management
Total time approximation: ~106h
Outdated courses that have been replaced with updated versions can be found here
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
neuromarketing | persuasion | applied behavioral psychology
Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.
Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs
Optimize your web design using a proven, repeatable UX framework.
Google Analytics | user recordings | landing page and form UX
Combine qualitative research with quantitative methods to build truly representative personas.
user segmentation | qualitative user research | quantitative methods
Course length: ~8h
Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.
running experiments | customer base studies | prioritization
Learn how to set up a Facebook marketing plan that won’t be obsolete in 2 years time.
Facebook lead ads | campaigns | boosted posts
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