Ecommerce marketing | CXL

Ecommerce marketing

Ecommerce marketing is marketing for companies that sell physical products online. Ecommerce marketing places added emphasis on product page layouts and the flow of consumers from product browsing through a completed checkout.

Typically, ecommerce marketers have stronger attribution data and shorter sales cycles compared to B2B and lead-generation websites.

Just getting started? Want to take a deep-dive into ecommerce marketing? Choose from dozens of blog posts, full-length courses, and other resources to master the discipline before you launch your next campaign.

What makes a good ecommerce marketing strategy?

Different ecommerce sites face different challenges. A large site selling relatively inexpensive products (e.g. wine, socks) often succeeds when filters and search functions make products easily discoverable.

In contrast, a lesser-known site with a few expensive products must build consumer trust quickly and have a strategy in place to nurture site users, who are less likely to buy on their first visit.

Get expert insights on ecommerce marketing

From optimizing product images to streamlining the checkout flow, a great ecommerce site must succeed in virtually every aspect of online marketing—compelling design, great copy, intuitive UX, etc.

Blog posts on ecommerce marketing

Our posts on ecommerce marketing cover each component, including the ecommerce tangents of well-covered topics. For example, you’ll find posts on copywriting but also posts on writing effective product descriptions. SImilarly, other articles tackle the nuances of ecommerce landing pages and content marketing strategies.

  • The Beginner’s Guide to Conversion Rate Optimization

    By Peep Laja

    Learn exactly how to put your value proposition to work and increase conversions with persuasive copy and UX / design.

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Ecommerce marketing courses

The best part about optimizing an ecommerce site is the instant results—you can see a bump in real dollars almost immediately (rather than waiting the months it may take for a B2B site to realize a similar ROI).

Our ecommerce courses detail strategies from industry-leading practitioners on how to improve the usability and persuasiveness of your website, from near-universal UX principles to the minutiae of A/B testing.

Google Ads

Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.

Google ads | attribution | ad campaigns

Technical SEO

Audit your site and learn the foundations of site structure, JavaScript, and structured data that massively impact search ranking.

SEO | search | crawlers | linking

Ecommerce growth

Apply a 3-lever framework and scale your ecommerce company.

customer retention | AOV | acquisition

Applied neuromarketing

Leverage knowledge of the human brain and buyer behavior to increase sales.

user behavior | emotional resonance | attention and perception

Product analytics

Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.

data collectionproduct metricsanalysis tools

Conversion optimization minidegree program

Learn skills and know-how to deliver consistent revenue gains on any website you optimize.

optimization best practices | conversion research | testing strategies | CRO program management

Total time approximation: ~106h

Outdated courses that have been replaced with updated versions can be found here

Digital analytics minidegree program

Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs

Data-driven UX

Optimize your web design using a proven, repeatable UX framework.

Google Analytics | user recordings | landing page and form UX

Building data-driven personas

Combine qualitative research with quantitative methods to build truly representative personas.

user segmentation | qualitative user research | quantitative methods

Course length: ~8h

A/B testing mastery

Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.

running experiments | customer base studies | prioritization

Intermediate Facebook ads

Learn how to set up a Facebook marketing plan that won’t be obsolete in 2 years time.

Facebook lead ads | campaigns | boosted posts

Some of the companies that train their teams at CXL Institute:

Learn from the best to become one of them.

Take online courses on digital marketing, conversion optimization, digital analytics, customer acquisition – all in a single subscription.

“In the career of a marketer, there are two eras: before CXL and after CXL.”