You finally decide to invest the time and money into building an email list. Tons of articles explain the importance of email marketing for your business, but you continue to fail at achieving results. Instead, you experience:
- Low open & click-through rates
- High unsubscribe rates
- And worse, you’ve been reported for spam.
So what are all the other successful email marketers doing that you’re not? Are they smarter than you? Is there some secret tool everyone is keeping to themselves?
Here’s the difference: You’re “spraying & praying” by sending the same emails to your entire email list.
And this needs to end.