Amazon SEO Isn’t Google SEO: 6 Differences That Matter
Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products?
This may come as a surprise to many readers. (I’ve certainly never heard anyone use “Amazon” as a verb.) Yet the data backs this up.
When customers have a specific product in mind, more turn to Amazon search than Google.
If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. This post covers the key differences to help you thrive on both platforms.