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Tom Bukevicius

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Tom Bukevicius (boo-ka-vicious) is a Principal at SCUBE Marketing, E-Commerce marketing agency delivering results through PPC & CRO. Tom’s motto is “Magic bullets are for losers. Execution is key.” Check out Tom’s new SCUBE Rating self-assessment to improve paid search campaign efficiency.

7 Effective Customer Segments to Target in Facebook Ads

When deployed effectively, Facebook ads are among the most effective targeted marketing efforts in history.

However, despite the massive potential, many businesses and marketers continue to leave money on the table with their Facebook ads.

So what’s the key to getting the most out of the incredibly valuable advertising platform?

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