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Roxana Nasoi

Roxana is a marketer and data analyst who joined the web scene in 2009 and hasn’t left ever since. Occasionally, she writes about topics of interest on her business blog. She also takes care of a small community of top freelancers (often referred to as “her tribe”). Don’t be shy to say hi.

User journey map

User journey mapping is a widely used and impactful technique that can help you improve your product, marketing, UX, and merchandising decisions.

However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create user journey maps.

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