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Rohan Ayyar

Rohan Ayyar fits into dual roles at E2M, a digital marketing agency where he’s involved in creative content strategy and web analytics, and at Moveo Apps, where he devises UX models with a focus on increasing app usage.

Rohan also writes for Search Engine Watch, Adweek, MarketingProfs, and other major marketing blogs. Follow him on Twitter at @searchrook.

4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions

Technology and consumer preferences are quickly evolving (seemingly by the hour). In this turbulent world of fast-paced change, we often forget that core tenets of sensory perception and human psychology remain the same.

One of those functions is how we view and process visual information, and in particular, visual hierarchy.

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