SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow
Optimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as quickly as possible.
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Nikola Kožuljević
Nikola is an experienced marketing professional turned product manager. He loves discovering stories from numbers, conversing with bots, and building great solutions.
Connect with him on LinkedIn.
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