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Greg d'Aboville

Greg is a popup expert and a digital marketing passionate. He works at WisePops.

Mastering Mobile Popups

The m-commerce share of total e-commerce spending continues to grow at a steady pace. In the US, as many as 71% of total digital minutes are spent on a smartphone or tablet. In Indonesia, 91%.

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity.

This post will discuss how one online retailer used mobile popups to start targeting and converting their smartphone visitors, what strategies they’ve used and which ones delivered the strongest results.

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