Mastering Mobile Popups
The m-commerce share of total e-commerce spending continues to grow at a steady pace. In the US, as many as 71% of total digital minutes are spent on a smartphone or tablet. In Indonesia, 91%.
All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity.
This post will discuss how one online retailer used mobile popups to start targeting and converting their smartphone visitors, what strategies they’ve used and which ones delivered the strongest results.