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Gerda Vogt-Thomas

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Gerda Vogt-Thomas is the Co-Founder of Koalatative and ex-Speero. She’s a CRO specialist, dedicated to improving the digital landscape by addressing poor UX and manipulative marketing tactics.

Landing Page Optimization Process for High Conversion Rates

Why is the gap between acquiring website traffic and converting a customer so big?

And how big is it really?

The answer depends on your industry and product but Morgan Brown and Sean Ellis highlighted in their book Hacking Growth that for every $92 spent on acquiring more web traffic, only $1 was spent on converting those visitors into actual paying customers.

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