LinkedIn reach is declining for most B2B marketers, with median impressions down 13% between Q4 2024 and Q1 2025. But the top 1% of posts are breaking records.
The gap isn’t about effort or posting frequency. It’s about understanding what the algorithm actually rewards now versus what worked three years ago.
76% of business-to-business (B2B) attendees say they hate traditional events. Not dislike. Hate.
After a decade of recycled keynotes, cold booth pitches, and networking roulette, they’re over it. And yet, most event playbooks haven’t changed.
I recently came across this post from Megan at Refine Labs. As a brand-first marketer, it got me excited.
We’re finally seeing more and more big names wake up to what’s been obvious, but underestimated all along: brand isn’t just “nice to have”–it’s the lever. The differentiator that makes the rest of your go-to-market work better.
Most B2B enterprises waste thousands on content that never ranks, converts, or builds authority. You hire cheap writers, churn out mediocre blog posts, and wonder why results never come. The ROI isn’t there because your approach is fundamentally broken.
Generic blog posts don’t work anymore. Period. Most B2B content fails because it’s just text on a page. While your competitors waste resources churning out 2,000-word articles nobody reads, market leaders are creating sustainable competitive advantages through design, video, and user experience that drive measurable SEO results.
Most B2B companies waste time on link-building tactics that don’t work. Link building isn’t optional for B2B companies that want organic growth. It’s the backbone of sustainable SEO. Yet according to Backlinko, pages ranking #1 in Google have 3.8x more backlinks than positions #2-#10, while only 27% of B2B companies have a documented link-building strategy.
Budgets are shrinking. Targets aren’t. And the gap between the two is being quietly normalized.
This isn’t a performance issue, a talent issue, or a creativity issue. It’s a resourcing problem, and pretending otherwise has become convenient.
Marketing is flooded with empty talk about “more leads, more MQLs.” Most of it is smoke and mirrors, distracting B2B marketers from the only metric that matters: revenue.
Demand generation isn’t about chasing volume for its own sake; it wastes time, drains budgets, and leaves pipelines empty. It’s about building a predictable, sustainable revenue engine that drives real sales growth. And if your current strategy isn’t consistently achieving this, it’s not working, and it’s time to level up.
So, if you’re tired of launching campaigns that get thousands of clicks but zero qualified meetings, this list is for you.
These are the top demand generation courses—no fluff, no recycled marketing 101. Just sharp, actionable training built for marketers who are serious about results.
Earlier this week, Exit Five dropped a kickass B2B Marketing Salary Benchmark Report—a data-heavy and thorough look at what B2B marketers earn across different roles, regions, and functions.
And it’s seriously worth the read.
While that landed, I went deep into the other side of the equation–what the market wants. I analyzed dozens of open senior SaaS marketing roles at companies people dream about working for, to map the in-demand skills by vertical.
These insights shape course planning and content strategy and pair perfectly with Exit Five‘s salary data to help answer two burning questions about B2B marketing roles:
What skill set gives you the most negotiating power?
What skills are most likely to land interviews (or promotions) right now?
Pricing is often overlooked as a growth lever. When building growth strategies, teams typically focus on acquisition, retention, and engagement – rarely considering how pricing strategy can drive significant business growth.
In this comprehensive guide, we’ll explore how pricing fits into your growth model, uncover the many opportunities beyond simple price increases or decreases, and show you how to effectively evaluate pricing experiments as part of a complete growth strategy.